EqualLogic (Dell)

100+ Sales Qualified Leads Per Month


This project was executed for one of EqualLogic’s resellers, Federal Appliance.

Project Profile

  • Industry: Technology Reseller
  • Client’s Products: Enterprise Data Storage
  • Client’s Product Price Range: $25,000 to $250,000+
  • Sales Model: Direct Sales Reps
  • Campaign Setup Time: Two (2) Days
Business Goal

Federal Appliance’s goal was to attract, capture and engage early-stage prospects interested in EqualLogic iSCSI equipment.


EchoQuote was added to a micro-landing site 4equallogic.com as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by Federal Appliance’s sales team).

Implementation Screenshot
0 to 100+
in Marketing Qualified Leads per Month

Within the 90 days of the EchoQuote implementation, Federal Appliance was in the top 5% of EqualLogic partners for sales funnel activity. Lead capture grew from 0 to over 100 sales worthy leads per month.

0 +
Average Monthly Leads
$ 0 Million
Monthly Sales Funnel
$ 0
Average Monthly Cost (Max)
  • Price is the most specific piece of information customers use to understand the nature of an offering...we have miles of videotape of users asking "Where's the price?" while tearing their hair out.

    J. Nielsen
    J. Nielsen Principal, Nielsen Norman Group

Next Steps

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt