SimpliVity
From $0 to $1 Billion Valuation in 18 months
Summary
SimpliVity (acquired by HPE) was a technology company launched in the relatively new “hyper-converged” server/storage market. It’s hyper-converged products simplify IT management and improve performance of virtual applications. LeadLifter was brought in by the VP of Sales to assist with the lead capture/generation portion of the launch.
Project Profile
- Industry: Technology
- Client’s Products: Hyper-converged computing platforms (complex)
- Client’s Product Price Range: $25,000 to $250,000+
- Sales Model: Direct Sales Reps and Resellers
- Campaign Setup Time: Two (2) Days
Business Goal
As a new company, SimpliVity needed to maximize the conversion rate on their website to capture as many qualified leads as possible.
Solution
EchoQuote was added to the simplivity.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by SimpliVity’s sales team).
Implementation Screenshot
0 to 300+
in Marketing Qualified Leads per Month
Within the first month of the EchoQuote implementation, SimpliVity lead generation using EchoQuote exploded. Lead capture grew from 0 to over 300 sales worthy leads in the first month. Monthly lead capture continued in the 300-400 range.
Results
-
Our sales reps are CLOSING 9% of the leads generated by EchoQuote; it is our top marketing campaign for leads that make it into the Sales Funnel.
SimpliVity / Director of Demand Generation