SimpliVity
300+ Sales Qualified Leads per Month
Summary
SimpliVity (acquired by HPE) was a technology company launched in the relatively new “hyper-converged” server/storage market. It’s hyper-converged products simplify IT management and improve performance of virtual applications. LeadLifter was brought in by the VP of Sales to assist with the lead capture/generation portion of the launch.
Project Profile
- Industry: Technology
- Client’s Products: Hyper-converged computing platforms (complex)
- Client’s Product Price Range: $25,000 to $250,000+
- Sales Model: Direct Sales Reps and Resellers
- Campaign Setup Time: Two (2) Days
Business Goal
As a new company, SimpliVity needed to maximize the conversion rate on their website to capture as many Sales Qualified Leads (SQL) as possible.
Solution
EchoQuote was added to the simplivity.com website as a “Self-Service Pricing Request” call-to-action (no pricing was displayed or provided unless approved by SimpliVity’s sales team).
Implementation Screenshot
0 to 300+
in Sales Qualified Leads per Month
Within the first month of the EchoQuote implementation, SimpliVity lead generation using EchoQuote exploded. Lead capture grew from 0 to over 300 sales worthy leads in the first month. Monthly lead capture continued in the 300-400 range.
Results
-
Our sales reps are closing 9% of the leads generated by EchoQuote; it is our top producing marketing campaign.
SimpliVity / Director of Demand Generation