Acquiring B2B Customers in a Self-Service World We now live in a Self-Service World; a world where the buyer decides when and how they will buy from you. One of the most controversial decisions [...]

Are you a B2B Marketer tired of “getting no respect”? Do you feel like Marketing is always playing second fiddle to Sales? If so, do this one thing: Stop MARKETING your value and [...]

Many businesses win new business by utilizing Sales Quotes (also known as price quotes) that generate a Purchase Order (PO). However, many may not realize that the speed and accuracy of quote [...]

Are your VAR partners failing to generate demand for your products? Are you spending time and Marketing Development Funds (MDF) signing up new partners only to have them produce mediocre results? [...]

It seems almost daily that I have a conversation with technology marketers about whether or not they should publish pricing on their websites. I’m an opponent of publishing pricing for one simple [...]

Is your website generating the quantity and quality of leads you expect? Does it convert leads? If not, there may be a simple explanation. The problem with many websites today is that they are [...]

What makes an offer attractive to a high-quality (qualified) prospect so they will take ACTION? Lead generation is getting tougher. The internet provides more self-service options for information [...]

With all the  content available to your customers, the B2B buyers’ journey has become longer and more complex than ever before. 43% of marketers agree that their B2B sales cycle has increased in [...]

When I bought my house I was considering whether to change the door locks or not. I called the locksmith and he asked me one simple question that froze me in my tracks, “Who has a key to [...]

If you are a sales or marketing professional, then chances are you are familiar with the “Do Not Call Me” comments your forms sometimes generate. Since our EchoQuote™ tool is [...]