What is LeadLifter?
LeadLifter is a lead capturing tool designed as a self-service quote tool. You add it to your website and it helps engage new customers. It also alerts you that existing customers may be interested in buying additional products or services.
How much does LeadLifter cost?
LeadLifter is a pay-for-performance marketing system; if we don’t get results, you don’t pay. We charge a flat rate for each captured lead depending on your industry and average sale price. Our cost is typically one-tenth (1/10) the cost you would normally pay for the quality of lead we generate. See the Pricing page for details.
Our products are complex. Will LeadLifter work for us?
Absolutely. Most of our clients sell complex (i.e., custom) products and services that require working with a direct sales representative or knowledgeable channel partner. Our goal is to start a sales conversation with a new prospect so your sales team can work out the detailed solution.
How can we keep our competitors from getting our pricing?
With LeadLifter, you are always in control. Prices are delivered by email only with your Sales team’s approval. You can also block anonymous and competitive email addresses from requesting quotes.
How do we implement LeadLifter ?
LeadLifter is a Software-As-A-Service (SAAS) platform available via the internet that you “connect” to your website or blog. There’s no software to purchase, install or maintain. Once registered, you simply add your products/services to the catalog, customize your text and copy/paste one line of simple code to your website. Leads will start appearing in your email inbox immediately.
I’m busy, is LeadLifter hard to install?
Most clients can get their LeadLifter service up and running in less than one hour. You simply register, add a couple of your products/services and then copy a small piece of embed code to your website to add a “Pricing” button (we can help with that) and you’re done!
Who uses LeadLifter ?
LeadLifter is designed to work for many different companies in different industries. It works for both B2B and B2C companies who:
- want to capture ready-to-buy leads from their website
- do not want to give away or publish their pricing
- sell complex and often expensive products or services
- need to have a one-on-one customer conversation to make a sale
We already have a ‘Contact Us/Request a Quote’ form on our website, what’s special about LeadLifter?
Everyone, including your competition, has a Contact Us/Request a Quote form on their website. Visitors know that request forms usually lead to a sales person calling which is not what they want. LeadLifter is different because visitors TRUST a third party tool more. On average, you will convert 3-5 times more leads than your standard form.
Does LeadLifter generate new leads?
Absolutely. LeadLifter not only captures ready-to-buy leads from your website, but it also generates a high-ranking custom landing page with your product and/or service descriptions (no pricing of course). The landing page contains a direct link to LeadLifter so you’ll capture new potential customers.
We don't want visitors using personal email addresses to request budgetary quotes.
You can restrict anonymous (and competitor) email addresses from requesting budgetary quotes by creating a list of “blocked domains”. If visitors use one of these blocked domains (i.e. yahoo, gmail, aol, etc.), LeadLifter will prevent them from proceeding but will still capture their email address for no charge.
We have resellers/dealers that set their own pricing.
Companies with multiple sales channels are perfect for LeadLifter. Since we are only providing a budgetary Manufacturer’s Suggested Retail Price (MSRP) it actually helps channel partners because the customer can see that they are getting a good deal. You can also enable the “price range” feature if you don’t want to show a specific price. Resellers and/or dealers will appreciate the additional leads generated much more than the myth that budgetary pricing will hurt their business.
I don’t have time to explore a new tool.
Do you have 20 minutes and a blog? That’s all it takes to try out LeadLifter. Isn’t it worth 20 minutes if it could instantly increase your sales leads? We understand you’re busy, that’s why we offer a free trial that guarantees you will generate new leads before you ever spend a dime.
What if we decide LeadLifter isn’t right for us, is it hard to uninstall?
The only thing easier than installing LeadLifter, is uninstalling it. All you have to do to is remove the LeadLifter links from your website. That’s it! You’re in complete control.
How does LeadLifter increase ready-to-buy leads?
All marketers know that a request for Pricing signals buying intent. By adding LeadLifter as a Pricing call-to-action, a company can provide a mechanism for serious prospects to request budgetary pricing while capturing their contact information for the sales team.
When will we see results?
Most clients see results immediately; usually the same day as the links are added to the client’s site. Of course, success depends on the amount of web traffic coming to the site and the placement of the LeadLifter link(s) .
What information do you capture about the prospects?
You decide what information is important. Use standard fields like email, name, company and phone number or create your own custom fields. We also incorporate statistics (company size, # of employees, HQ location) as well as the requester’s location information based on their IP address (country, region, city).
How will we measure the success of LeadLifter?
Success can be measured in several ways. The first is the pure number and quality of inbound leads “converted”. Second, since the value of a lead is based on the budgetary price of an actual product or service, you’ll know exactly how much potential revenue the LeadLifter campaign is generating. Guessing about marketing’s impact will be a thing of the past. Third, the response of the sales team is probably the best measure; prepare to get a lot of kudos.
How do we get started with LeadLifter?
The first step is to try our Pricing/Demo option which will give you an idea of how LeadLifter might look and work for you.
You can also contact us directly if you have any additional questions or would like to see a custom presentation and demo.